People (ok, ladies) ask me all the time (alright, occasionally) how I keep my hair so blonde. I know, I sound like one of those adverts, ‘People always ask how I keep my hair so shiny! Here’s my secret!’. But seriously, there are some tips to get your locks proper platinum and keep them that way. Here are mine. Ten of them handily –

  1. Unless you are a professional hairdresser don’t bleach your hair yourself. I only got snow white hair after I started paying a trained pro. They know what they’re doing and should be able to give you advice and (hopefully) get you the results you want. And it doesn’t hurt as much.
  2. Expensive does not mean better! My first hairdresser was my local stylist and charged me ¬£22 to do my roots. She did them so perfectly, when I was living in Manchester, I used to arrange my trips home around my trips to my hairdresser back in Suffolk. Once you’ve found him or her, hold on to them. And buy them chocolates at Christmas.
  3. Get a patch test and a strand test first. Insist on this with a new hairdresser or if you have never been bleached before.
  4. Not all hair ‘turns’ first time, but bleaching twice is bad. Bad bad bad. If it won’t happen, sigh and move on to another colour. There’s always fabulous hair extensions.
  5. If it won’t lift to your perfect colour but is almost there, use a toner. Your hairdresser should be able to recommend one. I use a purple one to knock out the yellow tones and make my hair an awesome grey/blonde.
  6. Roots should be touched up every 4 weeks. Any longer than four weeks your roots will be too ‘old’ to lift fully, any less than that your scalp may hurt and your wallet will take a beating. This is not a fleeting hairstyle, it is a commitment both financially and stylistically.
  7. Pollution, smoke and cooking vapours will tarnish your hair. It is porus and a blank canvas. After an evening at a smokey party my hair is a different shade. I’m not going to tell you to quit smoking, or wear a scarf when walking to work, just be prepared to have to wash your hair after each night out for it to look its best.
  8. Talking of washing, use a shampoo designed for platinum hair. There are loads out there, all with a big price tag, but the best I’ve found (and I’ve used a lot) is ‘Touch Of Silver’. They make an ‘everyday’ shampoo and conditioner, as well as an intensive, brightening shampoo. All of them are purple, the best colour for neutralising yellow tones. And they’re one of the cheapest too (try Savers or Boots, they’re usually the same price)
  9. Wash your bleached hair as little as possible. I know it might make some of you cringe, but sometimes I can get away with only washing my hair once a week and it’s in awesome shape (or so my hairdresser tells me and I’ve been platinum blonde for almost ten years). When your hair is wet it will stretch. A lot. It is very prone to breaking. Treat it carefully. Don’t brush too harshly. Use hairdryers and straignteners sparingly. It is an expensive accessory so treat it like your favourite shoes, a pair you cannot take off.
  10. Once your hair is platinum, enjoy it! You are now a member of a fabulous club. Some of my favourite women are platinum blondes (actually all of my favourite women are platinum). Grace Kelly, Debbie Harry, Courtney Love, Cyndi Lauper, Annie Lennox, Madonna, Lady Gaga, Gwen Stefani. ¬†Awesome, fabulous, strong women (ok, maybe not Courtney, but I like her style). You’re platinum, you can do just about anything. Except go back to black. It goes green. A horrible, swampy green.